Ikea is working on a custom range of accessories for gamers and Lynx has developed a range of Xbox personal care products. Microsoft has partnered with Lynx to launch Xbox branded body wash, shower ...

For the 10th year running, Amaury Treguer, co-founder at Bread Agency, is back to predict what’s in store for social media in the coming year. Check out his ...

Far from being a dying medium, television is one of the key mediums where brands can capture the attention of an engaged audience. Rawkus Content CEO Rick Spence discusses the potential of long-form, ...

No other industry is full of jargon and meaningless, vague language than marketing and advertising. If it’s on trend, you can bet you or your clients will go there. Jordan Cockrell, director of ...

Planning for 2025 will be well underway for most marketers, with next year’s activities shaped by the results of 2024. Successful initiatives are likely to continue, while those that underperformed ...

Social media marketing can be an incredible tool for business growth when done well, however it’s also an ever-evolving landscape that requires expertise, strategic thinking and creativity to reach ...

In today’s digital landscape, content marketing is more than just a tool for engagement, it is a vehicle for building trust, educating audiences and fostering brand loyalty. However, in an era ...

Planning for 2025 will be well underway for most marketers, with next year’s activities shaped by the results of 2024. Successful initiatives are likely to continue, while those that underperformed ...

In recent conversations, people have asked me, ‘Are you concerned about AI, automation and its effect on your industry?’ It’s an interesting question, one that hadn’t crossed my mind until it was ...

If you live in a city, out-of-home (OOH) advertising is unavoidable. Done well, a billboard, poster or even a bumper sticker has the potential not only to capture the attention and imagination of tens ...

Christmas campaigns are a vital touchpoint for brands, providing an opportunity to connect with audiences through warmth, nostalgia and meaningful storytelling. However, in today’s interconnected ...

Behaviour change often addresses serious, sensitive and daunting topics. Whether it’s getting disengaged audiences to vote, encouraging people to get a cervical smear or talking to kids about staying ...