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How to handle superlatives - Arizona Newspapers Association
Sep 24, 2020 · Newscaster Edward R. Murrow once said, “To be persuasive, we must be believable. To be believable, we must be credible. To be credible, we must be truthful.” Although he was referring to the reporting of news, the same can be said of advertising.
Buttry to newspapers: Embrace discomfort
Oct 3, 2012 · Buttry used these examples to show that the news world is changing, which he said should force newspapers out of their comfort zone. Buttry had harsh words for proponents of paywalls, saying that Press+, a software company that sets up metered paywalls, “built their business on your comfort zone.”