Customer experience and brand: 2025 predictions | MarTech
1 day ago · In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years — seamless omnichannel journeys that are flexible and responsive to customer preferences. Of course, those preferences change. One of the biggest changes next year won’t ...
Customer experience tools and strategies: 2025 Predictions
2 days ago · Customer experience faced serious challenges during the pandemic. Now, there’s no looking back. Customers want it all, and really there’s no excuse for them not to get it. Digital, in-store, mixed “phygital” journeys — they’re all on the table in …
Email content for B2B decision-makers: Best of the MarTechBot
5 days ago · Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here.The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant …
Marketing on LinkedIn: What you need to know | MarTech
5 days ago · LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing. On LinkedIn, people can connect with colleagues, industry peers and potential employers. Companies can showcase products and services, generate leads, build brand awareness and ...
Google tightens ad policies to align with Search spam rules
2 days ago · Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves ads that link to destinations penalized for violating Google Search spam policies. Specifically, ads directing users to websites subjected to manual actions under Google Search’s Spam Policies ...
Google Ads rolls out Brand Report for enhanced advertiser insights
1 day ago · Google Ads rolls out Brand Report for enhanced advertiser insights New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns.
Africa Creative makes soccer ad boards shoppable | MarTech
1 day ago · For the holiday shopping season, Itaú Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed for a Brazilian match between Botafogo and Palmeiras. The boards promoted the ...