New Business Wins
Dec 17, 2024 · AdLift wins paid media mandate for Pets and People Company
Shraddha Kapoor vets Varun Dhawan for Ajio’s brand ambassador …
Nov 26, 2024 · The film, shot with clear advertising intent, depicts Shraddha Kapoor in what appears to be her HR avatar, sitting in a chair next to Varun Dhawan, asking all the right questions apt for hiring ...
Bacardi is cashing in on fruity flavours for Breezers as Indian tastes ...
Sep 10, 2024 · In navigating the competitive RTD landscape, Breezer has adopted a strategic marketing approach focused on accessibility and visibility. "Our main strategy is to ensure that Breezer is available ...
Focussed on content that AI can’t create: ImagesBazaar’s ... - afaqs!
Apr 19, 2024 · The ascent of generative AI presents a formidable challenge to stock photography websites that have long relied on acquiring licensing rights from professional photographers.
Festive trends shaping D2C digital marketing in 2024
Oct 29, 2024 · Online shopping and quick-commerce platforms have been shaping consumer buying trends over the last few years. With millions of consumers in a buying frenzy, this festive period is an exciting ...
JioStar is coming soon: Here’s what you need to know
Nov 13, 2024 · JioStar’s launch brings new leadership to the media giant, with Nita Ambani at the helm and industry veterans Uday Shankar, Kevin Vaz, Kiran Mani and Piyush Goyal in key roles.
Sony LIV Million Dollar Listing India new playground for luxe brands?
Nov 18, 2024 · Six realtors, high-stakes deals, and the dazzling world of luxury properties in Delhi NCR—that encapsulates the essence of Sony LIV’s new reality show, Million Dollar Listing.The series ...
Crocs, McD, Duolingo: Brands are queuing up to play the Squid …
Dec 11, 2024 · Ahead of Netflix's launch of Squid Game season 2 on December 26, 2024, the streaming giant has partnered with numerous brands to amp up the hype around the series.
Disney+ Hotstar brings Vidyut Jammwal to spotlight ‘Deadpool
Nov 21, 2024 · Disney+ Hotstar recently made the OTT debut of Marvel Studios’ Deadpool & Wolverine by teaming up with Bhuvan Bam and Vidyut Jammwal. Known for their dynamic personas and vast fan following ...
Zepto push notification irks user; raises questions about …
Oct 15, 2024 · A LinkedIn user posted about Zepto’s push-up notification that urged her to buy an emergency contraceptive. The notification upset the user who posted about it on social media leading netizens ...