Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.

The Top 5 Most Important Topics To B2B Marketers. Staying ahead in B2B sales and marketing requires keeping up with the latest trends and strategies, but finding…

Demand generation strategies are no longer just teetering on the precipice of change: They’re fully plummeting to the bottom of the ravine. While that metaphor might be a touch on the dramatic side, there’s no denying that practitioners need to reinvent their demand gen strategies as Chrome and other web browsers started the long-awaited phase-out […]

Discerning B2B Buyers Rely On Vendor Knowledge, In-Depth Research & Peer Reviews To Guide Buying Decisions “The 2024 B2B Buyer’s Survey” Given the near-constant economic volatility over the past few years…

B2B organizations are growing more aggressive with their demand generation strategies in 2022 — and for good reason. After nearly two years of digital-only connections, face-to-face engagements are slowly coming back, which means marketers are forced to pivot their strategies once again for a hybrid world. Research from Demand Gen Report’s “2022 Demand Generation Benchmark […]

About Us. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our website, newsletters, and in-depth reports cover the latest product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.

Human Connections, Smart Data, Real Results: The Personalization Blueprint. Personalization is no longer a bonus — it’s now a non-negotiable part of engaging with…

While today’s economic outlook remains uncertain, the marketing technology landscape is continuing its steady growth. Recent Demand Gen Report (DGR) research found that marketers are taking what they learned about prospect preferences and successful approaches to prioritize aggressive growth strategies.. In fact, 72% of respondents to DGR’s “2022 Demand Generation Benchmark Survey ...

Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and ...

As the light at the end of the Covid-19 pandemic tunnel keeps flickering, expectations for driving growth in 2022 are growing — bringing along a push for increased pipeline performance and accountability. Based on insights gathered from the “2022 Demand Generation Benchmark Survey,” marketers are planning to ramp up the support for their demand gen […]