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McDonald's vs. Burger King: Breaking Down The Burger Wars | Company Rivalries

ForbesJulia Ferrier,Ivan Clow,Kirsten Taggart

McDonald's vs. Burger King: Breaking Down The Burger Wars | Company Rivalries

Big Mac or Whopper? The decades-long rivalry between McDonald’s and Burger King helped give rise to the term "burger wars." The journeys of both companies can be seen through the advertisements, classic menu items and innovations.

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